The cursor blinks 126 times before I even finish the first sentence. I am still breathing too hard, the kind of ragged, shallow gasping that comes from running half a block only to watch the heavy pneumatic doors of the 46 bus hiss shut exactly 16 seconds before your hand reaches the metal frame. The driver didn’t look at me. He looked at his watch, or perhaps a dashboard that prioritized a metric over a passenger. I’m sitting at my desk now, damp with a light sweat that the office air conditioning is turning into a cold film, and I am staring at an email from my boss that contains 36 words and precisely zero meaning. It says: ‘We need to leverage our core competencies to create a paradigm shift in our value proposition, so let’s circle back and operationalize the learnings from the Q3 sync.’
[the linguistic fog is a choice, not a mistake]
The Architecture of the ‘Almost Real’
I’ve spent the last 16 minutes trying to translate this into English. My job, officially, is to coordinate internal communications, which is a bit like being a border guard between two countries that don’t exist. Kendall L., a virtual background designer I share a cubicle wall with, leaned over my monitor 6 minutes ago to show me her latest project: a ‘hyper-realistic mid-century modern library’ background for executives who want to look like they’ve read a book since 1996. Kendall gets it. She understands that the corporate world is built on the architecture of the ‘almost real.’ We don’t want a real library; we want the aesthetic of intelligence without the dust of actual paper. We don’t want a real conversation; we want the cadence of progress without the risk of a definitive statement.
Corporate jargon isn’t just annoying. It’s a deliberate, meticulously crafted tool used to obscure meaning, avoid commitment, and create an in-group that understands the coded language of the hive. When my boss asks me to ‘operationalize the learnings,’ what he is actually doing is avoiding the terrifying vulnerability of saying: ‘I want you to do this specific task by Friday, and if it fails, it is my responsibility.’ By wrapping the request in the gauze of ‘operationalization,’ the task becomes a ghost. You can’t fail a ghost, but you can’t succeed at it either. You just drift through the 46-hour work week until the next ‘sync.’
Leverage
The Lexical Weight of 1 Verb
(Replaces: Use)
Leverage and Objectification
I find myself thinking about the word ‘leverage.’ Historically, it’s a physical term. It involves a fulcrum and a bar. It’s Archimedes claiming he could move the world if he had a place to stand. Now, it’s just a way to say ‘use’ while sounding like you’re wearing a $596 suit. We leverage synergies. We leverage assets. We leverage human capital. It turns people into levers and ideas into cold weights. It’s dehumanizing by design. If I say I’m going to ‘use your skills,’ I am acknowledging you have talent. If I say I’m going to ‘leverage your bandwidth,’ I’m treating you like a literal cable in a server room.
There is a specific kind of exhaustion that comes from this translation layer. It’s the 26th hour of the week when you realize you haven’t said a single honest thing to another human being since Monday. You’ve said ‘touch base’ instead of ‘I’m lonely and need an update,’ and you’ve said ‘low-hanging fruit’ instead of ‘this is the only thing we aren’t too incompetent to finish.’ It creates a barrier of trust. When everyone is speaking in the same pre-packaged phrases, nobody is actually there. The lights are on, the 76-watt bulbs are humming, but the humans have vacated the building, replaced by LinkedIn profiles in skin suits.
The Betrayal of Clarity
This linguistic rot is everywhere, but it hits hardest in places where clarity is actually a matter of life or identity. Think about medical care. Imagine walking into a doctor’s office and being told that your ‘aesthetic journey requires a synergistic approach to follicular density.’ You’d walk out. You wouldn’t trust a person who can’t tell you, in plain language, what is going to happen to your head. This is why I appreciate the honest feedback found in Berkeley hair clinic reviews. They operate in a world where the stakes are deeply personal, where someone is literally trusting them with their self-image. In that context, jargon is a betrayal. You need a person who looks you in the eye and speaks without the ‘value proposition’ filter. You need the clarity of a real plan, not a ‘paradigm shift.’
I once asked Kendall L. why she doesn’t just put a photo of a real room as her background. She told me that real rooms have shadows that don’t make sense, and they have 6-inch piles of mail on the side tables. People don’t want the mail. They want the ‘cleanliness’ of the corporate lie. We apply this to our voices, too. We sand down the edges of our personalities until we are as smooth and interchangeable as the $166 chairs in the conference room. We become afraid of being specific because specificity is where the blame lives. If I say ‘I made a mistake,’ I am exposed. If I say ‘there was a misalignment in the execution phase,’ I am just a bystander to a linguistic event.
Separating Process from Trauma
I remember a meeting 46 weeks ago where a project lead spent 16 minutes explaining why we were ‘pivoting our strategic focus.’ He used the word ‘pivoting’ 6 times. Everyone nodded. It wasn’t until the meeting ended and we were at the coffee machine-which costs $296 a month to lease and produces something that tastes like scorched dirt-that we realized we were all being fired. The pivot was us being thrown out of the building. But the language made it sound like a choreographed dance move. It made the trauma feel like a business process.
The Core Question
Why do we let this happen? Why do we allow the Corporate Dictionary to overwrite our mother tongues? I think it’s because we’re afraid that if we speak like humans, we’ll have to admit that we don’t always know what we’re doing.
If we strip away the jargon, we might find that the emperor isn’t just naked; he’s also really bored and slightly confused about the Q3 targets. I’ve decided to start a small rebellion. It’s 4:06 PM on a Tuesday. I’m going to reply to my boss’s email. I’m not going to circle back. I’m not going to operationalize anything. I’m going to write: ‘I don’t understand what you want me to do. Can you explain it like I’m a person?’ My hand is hovering over the ‘Send’ button. It feels like the moment right before the bus doors shut, but this time, I’m the one holding the lever.
(Linguistic Event)
(Exposed)
The Beauty of Simple Sentences
There is a profound beauty in a simple sentence. ‘I am tired.’ ‘This is broken.’ ‘I want to help.’ These are the sentences that build civilizations and save relationships. The corporate world tries to convince us that ‘I am tired’ is actually ‘I am experiencing a temporary reduction in peak performance capacity.’ But the feeling remains the same. The weight in your bones doesn’t care about the word you use to describe it. It just wants to be acknowledged.
The Void
Kendall’s Honesty
Kendall L. just finished a background that is just a solid, flat grey. She calls it ‘The Void.’ She says it’s for when you’ve given up on the library aesthetic and just want to admit you’re sitting in a dark room. I think it’s the most honest thing she’s ever designed. It has 0 books, 0 plants, and 100% honesty.
Maybe that’s the final stage of the corporate dictionary-when we stop trying to fill the silence with ‘learnings’ and just admit that we’re all just trying to catch the bus before the doors close. I think about the clinic again, about the way a specialized medical team has to navigate the fears of a patient. They can’t hide behind ‘strategic roadmaps.’ They have to be precise because a mistake isn’t a ‘learning’; it’s a person’s face. That level of accountability is what’s missing from my 46-inch monitor screen. We have replaced accountability with ‘transparency,’ which, in corporate speak, usually means a 66-page report that no one is allowed to read.
The Final Act of Reclaiming Voice
I hit send. The email is gone. 16 seconds later, my heart rate finally starts to drop. I realize that the bus I missed earlier was just one bus. There will be another one in 26 minutes. And even if there isn’t, I can walk. I have 2 legs, 206 bones, and for the first time in 6 months, I have my own voice back. It feels heavy in my mouth, like a real tool, a real lever. I’m going to use it to say something that matters, even if it’s just to tell Kendall L. that her ‘Void’ background is actually quite beautiful in its emptiness.
We are not resources. We are not capital. We are not bandwidth. We are the people who have to live inside these words, and it’s time we started redecorating. No more virtual libraries. No more synergistic paradigms. Just the messy, complicated, 100% human truth of a Tuesday afternoon where the bus was late and the coffee was bad, but the conversation, for once, was real.
Reclaiming the Essential
Human
Not Resource
Accountable
Not Transparent
Truth
Not Jargon