The screen glowed, a cold blue light reflecting off the rim of my coffee cup, a testament to another late night spent pondering things that genuinely matter, unlike the document now open before me. My annual performance review. Another year, another carefully worded, utterly meaningless exercise. The first line hit me like a familiar dull thud, not painful, just profoundly disappointing: ‘You consistently meet expectations.’ Oh, good. Always ‘meet expectations.’ Never ‘exceed,’ never ‘surprise,’ just ‘meet.’ It’s the corporate equivalent of being told your heart is still beating. Functionally accurate, completely unhelpful.
Then came the usual suspects: ‘increase your visibility,’ ‘demonstrate more proactive leadership.’ Phrases so devoid of actionable insight they might as well have been scribbled on a fortune cookie. They were presented as feedback, a gift, as we’re often told. But what kind of gift comes wrapped in ambiguity, offering no instruction manual, no context, just a vague sense of ‘do better, but we won’t tell you how’? It felt like a fictional story about someone else, a placeholder name inserted into a template. My work over the past 12 months, the actual projects, the long hours, the small wins, the colossal failures that taught me more than any success-none of it was present. Not a single specific example. The sheer disconnect between the words on the page and the reality of my daily contributions felt like a deep betrayal, chipping away at any intrinsic motivation I might have harbored for the job.
60%
85%
45%
This isn’t just a minor annoyance; it’s a systemic failure, a corporate ritual designed less to cultivate growth and more to protect the company legally and reinforce existing hierarchies. Imagine a lawyer writing a legal brief, but instead of citing specific cases and statutes, they simply declare, “The defendant needs to increase their visibility in the court and demonstrate more proactive legal leadership.” Absurd, right? Yet, this is the standard operating procedure for countless organizations, annual cycles repeated 202 times over in some places, costing millions in lost potential and disengagement. The energy spent by managers crafting these vague missives, and by employees trying to decipher them, is staggering, amounting to perhaps $2,272 per mid-sized organization annually in wasted time and reduced morale alone.
Resulting Confusion
Actionable Improvement
The deeper meaning of this bureaucratic charade is insidious: it erodes psychological safety. When language is decoupled from reality, when vague platitudes replace concrete observations, employees learn a dangerous lesson. They learn that clear communication is risky, that transparency can be weaponized, and that navigating the political subtext of an organization is far more crucial for survival than actual performance or honest mistakes. It creates a climate where people measure their words not for clarity, but for deniability. They look for the easiest, least scrutinized path. They choose the well-trodden, safe options 2 times out of 2. They stop offering candid perspectives, fearing that any distinct opinion might later be twisted into a ‘lack of team alignment’ or an ‘inability to drive consensus’. The result is a slow, agonizing death of authentic interaction, leaving behind a hollow echo chamber of polite, risk-averse dialogue.
HR Era
Control-focused
Evolution Era
Empowerment-focused
I saw this play out vividly with Aiden T.-M., a prison education coordinator I’d been consulting with on a project involving vocational training. Aiden’s job was relentlessly complex, balancing the needs of inmates, correctional officers, and the shifting directives of the state department of corrections. He’d once received feedback that he needed to “better leverage cross-departmental synergies.” He just looked at me, a wry smile on his face, and said, “What does that even mean in a facility where cross-departmental synergy usually involves ensuring inmates don’t riot between the kitchen and the workshop?” His frustration was palpable, echoing my own. He understood the need for clear communication better than most, working in an environment where misinterpretation could have serious consequences, not just a bruised ego. He couldn’t afford a single, ambiguous instruction, let alone a whole review full of them. He needed specifics, actionable steps, a clear trajectory for his efforts 100% of the time, not 98%. He was dealing with real-world impact, where a vague instruction could literally risk lives or undermine rehabilitation efforts that take years to build. His very real challenge was managing a budget that had been cut by $3,212 in the last fiscal year, forcing him to make incredibly difficult choices, yet his review ignored this tangible constraint entirely.
Years ago, I made a similar mistake myself. I was managing a small team, fresh out of a leadership course that emphasized “positive reinforcement” and “coaching through open-ended questions.” A junior designer, Mark, was struggling with deadlines. Instead of saying, “Mark, your last two projects were 2 days late, and we missed client calls because of it. What specific steps can we take to get these in on time?”, I tried to be clever. I said, “Mark, how might we empower ourselves to achieve greater velocity in our deliverables?” Mark stared blankly. He walked away probably thinking, ‘My boss is talking in riddles.’ He missed the next deadline too. It wasn’t until I abandoned the corporate jargon and spoke plainly that things changed. I learned, the hard way, that true feedback isn’t about sounding smart; it’s about being unequivocally helpful. It’s about giving someone a map, not just telling them the destination is “somewhere over there.” My desire to sound like a sophisticated leader ended up costing us valuable project time and nearly lost us a client worth $22,222.
The problem with most feedback, the kind I received and the kind I mistakenly gave, is that it assumes the recipient understands the unspoken context, the implicit goal. It’s like being handed a toolbox with 42 different wrenches and being told, “Fix the engine,” without specifying which bolt is loose or which wrench to use. Or expecting someone to assemble a complex piece of furniture without instructions, just a picture of the finished product. How are you supposed to improve your “visibility” without knowing what activities constitute being visible, or to whom? Is it speaking up in meetings? Sending more emails? Networking with senior leadership? The pathways are countless, and without guidance, you’re left to guess, wasting energy and breeding resentment. The sheer mental load of trying to reverse-engineer intent from a few platitudes is exhausting, leading to burnout rates that climb every 2 months.
This ambiguity doesn’t just confuse; it weaponizes language. Phrases like “lacks strategic alignment” or “needs to develop executive presence” become tools for gatekeeping, for subtly signaling that someone isn’t quite “one of us.” It allows for subjective biases to masquerade as objective assessment, subtly undermining diversity and inclusion efforts. When I parked my car earlier today, I didn’t rely on “general parking competence” or “overall vehicular presence.” I used specific, measurable actions: checked my mirrors, turned the wheel exactly so, estimated the distance to the curb. My success wasn’t left to interpretation. It was clear and precise, and it worked, first try. The experience left me thinking about the elegance of directness, a stark contrast to the convoluted mess of corporate appraisals. There’s a certain satisfaction in that kind of perfect execution, a feeling of control that’s entirely absent when you’re adrift in a sea of corporate platitudes.
The Power of Directness
Clarity in communication, precision in action.
Real-World Analogy
Directness in parking, clear instructions for life’s tasks, and the simple value of understanding ‘what’s next’.
It brings to mind the simple, clear expectation that people often have when seeking solutions in their personal lives. For example, if someone is looking for a straightforward, no-fuss way to manage their nicotine intake, they often gravitate towards options that are easy to understand and use, without complicated instructions or vague promises. They want to know precisely what they’re getting and how it works. That’s why products like พอตใช้แล้วทิ้ง appeal to many; their value proposition is immediate and clear. There’s no ambiguity about its purpose or function, no need to decipher hidden meanings. Just a direct, efficient tool for a specific need. Why do we accept such convoluted processes in our professional lives when we demand crystal clarity in nearly every other aspect? Why do we settle for feedback that feels like a poorly translated manual, when we deserve a GPS telling us precisely where to turn, how far, and what obstacles lie 2 miles ahead?
Continuous Conversations
Focus on targeted, ongoing dialogue.
Co-Create Solutions
Leaders as facilitators, not just judges.
Joint Problem-Solving
Focus on process and support, not blame.
What if, instead of these annual theatrical performances, we focused on continuous, targeted conversations? What if leaders were trained not just to deliver feedback, but to co-create solutions? To ask, “What specific obstacle did you face on Project X that caused it to be 2 days late?” instead of “How might we achieve optimal project delivery velocity?” What if we embraced the idea that true feedback is less about judgment and more about joint problem-solving? It’s about providing the necessary context, the forgotten details, the specific actions, to help someone navigate their current challenge. This approach means that if a project fails, the conversation isn’t about blame, but about process improvement; if an individual struggles, the discussion is about skill development and support systems, not character flaws. It values real, observable data over subjective opinion, giving everyone a fairer shake, 2 out of 2 times.
The challenge, as I see it, is not a lack of good intentions. Most managers genuinely want their teams to succeed. The problem lies in the system itself, a legacy of HR practices designed for a different era, one less focused on individual empowerment and more on control. Breaking this cycle requires courage: the courage to be specific, the courage to be vulnerable, and the courage to admit when a system isn’t working. It means rejecting the comfort of vagueness for the discomfort of directness. It means understanding that sometimes, the “gift” of feedback is actually a burden, unless it’s tailored, actionable, and rooted in reality. It means acknowledging that sometimes, we get it wrong, and that’s okay, as long as we learn and adjust. This isn’t about revolution; it’s about evolution, about making incremental changes that yield outsized results over time. It’s about cultivating an environment where performance discussions aren’t dreaded events, but regular, productive exchanges that naturally occur, perhaps every 2 weeks, leading to continuous adjustment rather than a shock once a year. It’s about ensuring every interaction, every piece of advice, moves the needle forward, not just cycles back to the same predictable, unhelpful place 12 months later.
We’ve been taught to view “feedback” as something handed down, an assessment. But what if we flipped the script? What if feedback was seen as a conversation, an exchange of perspectives aimed at a shared goal? What if we understood that the most valuable input often comes not from a formal review document, but from a quick, honest chat after a meeting, or a specific comment on a draft? It’s those micro-interactions that carry the real weight, the real opportunity for adjustment and growth. Because at the end of the day, an employee isn’t a cog in a machine that needs fine-tuning based on abstract principles; they are an individual with unique strengths and challenges, deserving of guidance that is as real and specific as the work they do. We owe them that clarity. We owe them the specific instructions, the precise details, to help them not just meet, but truly define, their own expectations. We owe them a system that fosters genuine growth, not one that perpetuates a cycle of ambiguity and disengagement, adding another 2 layers of stress to their professional lives.